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Consumers are demanding more from local brands than ever before. They want to know what they’re buying, where it’s coming from, and who makes up the community around them. But with so much demand comes so much competition, which means that local content marketing is no longer an opportunity for the sole few; it’s a business necessity for every brand and retailer. Even if your community isn’t one of the super-connected ones (yet), you can use local content marketing to help you grow your customer base by reaching out and connecting with those who already live within or around your town or city. In this article, we’ll be covering 5 tips that can help you get more visibility, engagement, and reach with your local content marketing efforts.
Create Great Local Content
Content is King. No, really. It’s at the heart of every successful digital marketing strategy, and everything starts with great content.
Your goal with any type of content marketing strategy is to create useful, useful, useful local content that your audience can consume. Then, they’re more likely to engage with it, share it with their networks, and eventually buy your products or services.
Effective local content marketing can go beyond just blogging or creating eBooks. You can also create videos, images, infographics, or even use your blog as a forum for Q&A content. Q&A content is especially helpful for retailers and other businesses that sell physical products.
How can you use Q&A to grow your local business?
Connect with your audience
As awesome as your content is, it’s nothing if it doesn’t have any readers.
Not only will connecting with your audience help you get more visibility and engagement with your content, but it’s also an important step towards building a loyal community.
If you want your loyal fan base to talk about and share your content, then you need to give them something to connect with.
The best way to do this is by connecting with your audience on social media channels.
What can you do here to connect with your local audience?
Use case studies and explain how your products work
No matter how great your content is, if it doesn’t have readers, then it’s not doing you any good.
One way to get readers is to give them what they want: useful, applicable content.
You can do this by offering case studies and how-to articles on your products and services.
Case studies are especially helpful for retailers and other businesses that sell physical products. They can serve as a great way to highlight your products, educate your customers on their benefits, and show what real customers have said about them.
Don’t Be Afraid To Ask For Reviews And Feedback
When you’re creating the best content possible, you should also be asking your customers to leave reviews and feedback.
In fact, it’s a great idea to do this from the start.
There are a couple reasons why you should be asking for reviews and feedback after each content piece you create.
- You want to create great local content; not bad content. There’s a difference between creating content that's helpful and helpful content.
- You want to create an ongoing relationship with your audience. It’s important to remember that the people reading your content aren’t just passive recipients; they’re your potential customers.
- You want to create a high-value, high-ROI relationship with your preferred online customer acquisition channel.
Be consistent
The best thing you can do to grow your local content marketing efforts is to keep at it.
Content isn’t a one-and-done deal. It’s something you’ll need to keep creating if you want to see results.
You can also use your existing blog posts as content for future posts, remix your content to make it more visual, or create new content from scratch.
Consistent content is what will allow you to build a loyal following and help your business grow.
Conclusion
Local content marketing is more important than ever before. If you want to achieve growth and create a customer base for your brand, you’ll need to cater to your local audience.
By creating useful, applicable content, connecting with your audience, and using case studies and reviews to get them engaged with your content, you can create a highly-targeted audience of potential customers.
Local content marketing can help you reach out to and connect with your local audience while creating a positive impression and growing your business.
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